Customedia’s recruitment reimagined

Fulcrum really embedded themselves into Customedia’s team and culture, which meant that we were able to identify strong candidates, provide a fantastic candidate experience, run efficient recruitment processes, keep communication high and significantly reduce our time to hire in addition to recruitment, they have played a huge part in building our employer brand, which as a small business is something we did not have before working with them.

The initial commitment for an agency of our size was a challenge. Could we justify specialist recruitment services ongoing rather than the typical project model? However, this concern was offset very quickly, I would highly recommend Fulcrum.

Toby Roderick
Partner | Customedia

The challenge

Customedia had a fantastic culture and a unique market position. However, being located in Maniy, New South Wales an area remote for media professionals-made attracting talent a challenge.

Their recruitment efforts via job ads and recruitment agencies proved unsuccesful. Job ads failed to attract suitable candidates, and recruitment agencies struggled to source the best talent from the Northern Beaches catchment area.

While Customedia managed to convert candidates once they entered the recruitment funnel, getting candidates to the top of the funnel proved challenging.

Mixed results from recruitment agencies

High volume of hires needed

Lack of employer brand in market

Improved employee branding

Job description overhaul

Used Fulcrum’s talent analytics to geo-target local talent

Always on approach to recruitment compared to just filling jobs

The solution

Fulcrum initiated collaboration with Customedia to redefine their employer brand. This included revamping job descriptions and advertisements, along with producing video content that showcased the unique culture and location of their office in Manly. A dedicated Talent Manager concentrated on candidates within the Northern Beaches, conducting extensive postcode searches for media professionals in the area and bolstering Customedia’s brand presence for short and medium-term roles.

Furthermore, Fulcrum assisted Customedia in establishing a social media presence and producing content to amplify their brand. This partnership resulted in substantial cost savings in comparison to traditional recruitment agencies and facilitated the creation of a successful internship programme targeting local graduates.

The results

In a relatively short period, and within a challenging hiring market, Fulcrum achieved remarkable results through its partnership with Customedia. The collaboration significantly raised brand awareness, attracting top talent who had previously been unaware of Customedia, despite residing nearby. This partnership not only reduced the time-to-hire but also increased the quality of hires and improved the candidate experience post-hire.

Having Fulcrum available on-demand allowed Customedia to transition away from sole reliance on job advertisements or engagement with recruitment agencies that had little understanding of their brand. This strategic partnership empowered Customedia to attract and retain high-quality talent in their remote location, facilitating successful business growth.