Fuelling growth at Orange Line

Fulcrum’s role at Orange Line extends far beyond recruitment. Before partnering with them, we’d worked with traditional recruitment agencies — but the experience lacked consistency and long-term value. Fulcrum brought a structured, embedded approach that’s transformed the way we hire. From candidate experience to internal alignment, talent insights to market positioning, they’ve become a key strategic partner in helping us scale with clarity and confidence.

“>David Klein
Co-Founder | Orange Line

The challenge

Orange Line had ambitious plans for growth — but their approach to hiring wasn’t built to support it. Recruitment was ad hoc and inconsistent, relying on job ads, referrals, and traditional agencies. It delivered mixed results and placed unnecessary strain on internal teams.

They didn’t just need more candidates — they needed a complete rethink of how hiring worked. From how roles were scoped to how decisions were made, the process lacked the structure and clarity needed to scale. To move forward, Orange Line needed a partner who could help build a more rigorous, future-fit recruitment function.

“>Mixed results from recruitment agencies

High volume of hires needed

“>Lack of employer brand in market

“>Built a scalable hiring function across core disciplines

“>Created consistency through role briefing and evaluation

“>Use of Fulcrum’s talent analytics to shape hiring strategy

“>Delivered clarity on retention, diversity, and structure

The solution

Working closely with the team at Orange Line, Fulcrum helped reengineer the way roles were defined, scoped and brought to market — building structure and clarity into every stage of the hiring process.

What followed was the development of a fully embedded, insight-led talent function: one that brings consistency to how roles are briefed, how interviews are run, and how decisions are made. Alongside this, we helped elevate the way Orange Line shows up to candidates — sharpening their employer brand and creating a more deliberate, high-quality experience from first touch to final offer.

It’s a process that balances pace with precision — underpinned by data, messaging, and a shared understanding of what great looks like. Today, hiring at Orange Line is no longer reactive. It’s a high-performance engine built to scale.

The results

Orange Line has doubled in size and achieved an impressive 88% staff retention rate over 12 months — one of the highest among their competitive set in Australia. Fulcrum has played a key role in strengthening Orange Line’s reputation in the paid media, organic and strategy space, supporting 19 hires with an average time-to-hire of just 29 days.

IIn addition, Fulcrum helped implement a consistent, structured hiring process that now delivers a 95% offer-to-hire conversion rate — reflecting improved alignment, candidate experience and interview rigour. We’ve also delivered a 56% saving compared to traditional recruitment models and provided valuable insights into workforce planning, salary benchmarks, and diversity. This ongoing partnership continues to play a vital role in Orange Line’s growth and operational maturity.