Fuelling growth at Orange Line

Fulcrum’s role at Orange Line extends far beyond recruiting for specialised roles. Their in-house approach as well as use of talent analytics has made a huge difference to our business growth.

Rather than acting as a traditional recruitment agency that we had used previously, Fulcrum worked alongside us, providing comprehensive solutions that improved our candidate experience, internal people operations, salary benchmarking and retention. This strategic partnership has allowed us to refine our positioning and visibility in the industry.

David Klein
Founder | Orange Line

The challenge

Demand for growth at digital consultancy Orange Line necessitated a significant change in their recruitment strategy. Historically, they relied on job ads, in-house networks, and recruiters for more technical roles. However, they soon realised the need for a more comprehensive solution.

To achieve their goals, they required a partner that could not only deliver top talent in niche markets, but also help create a process to enhance their employer brand presence, improve the candidate experience, and give more time back to the team, as sourcing and interviewing candidates were consuming a lot of their hours.

Mixed results from recruitment agencies

High volume of hires needed

Lack of employer brand in market

Adaptable team ready to expand as required

Automated and onboarding process

Use of Fulcrum’s talent analytics to grow into new markets

Provided valuable data an gender diversity, staff retention, and career progression

The solution

To address their recruitment needs, Orange Line began working with Fulcrum on an on-demand basis before transitioning to a subscription model. This approach provided them with a dedicated Talent Manager focused on their business, leading to a stronger brand presence within the digital market. Fulcrum also shared their expertise in talent analytics, assisting Orange Line in expanding their business into Europe and North America.

Additionally, Fulcrum collaborated with Orange Line to create a more efficient hiring process, which involved the use of their 2-way video interview platform. Furthermore, they utilised Fulcrum’s automation platform for onboarding, streamlining the overall recruitment experience.

The results

As a direct result of the partnership, Orange Line doubled in size and achieved an impressive 88% staff retention rate over 12 months the highest among their competitors in Australia with a headcount over 40. Fulcrum has made significant strides in improving Orange Line’s presence within the SEO and paid media space.

Moreover, they have successfully created an automated process that spans from candidate attraction to onboarding, developed content to enhance brand presence at the consideration stage, and provided valuable data on gender diversity, staff retention, and career progression. This ongoing collaboration has substantially contributed to Orange Line’s overall success and growth.