Unlocking CtrlPrint’s Australian expansion

CtrlPrint needed to quickly establish their Australian operations but faced significant challenges in recruiting for key roles without a local presence or brand recognition. With tight deadlines looming, they required a strategic partner who could deliver results swiftly. That’s where Fulcrum stepped in. Our expertise in the local market allowed us to meet CtrlPrint’s immediate hiring needs, positioning them for success in Australia.

“The live video interviews Fulcrum facilitated were a game-changer for us. Being able to see candidates from where they were located and share that content across our business was invaluable. The content Fulcrum created truly elevated our brand, and as a result, candidates came in well-versed and genuinely excited about the roles. I highly recommend Fulcrum to any company looking to make a strong impact in a new market.”

Jonas Karlsson
CEO | CtrlPrint

The challenge

When CtrlPrint decided to expand into Australia, they faced the dual challenge of building a team from scratch without an established local employer brand. The company, based in Stockholm, needed to quickly fill technical support and account management roles to meet their business goals by the end of the financial year. With limited knowledge of the Australian talent market and no local presence, the pressure was on to find a solution that could deliver results fast.

No established employer brand in Australia

Tight deadlines with the financial year-end approaching

Limited understanding of the local talent market

Localised employer branding and benefits to fit the Australian market

Conducted salary benchmarking to ensure competitive offers

Leveraged two-way video interviews for efficient hiring across time zones

The solution

Fulcrum tailored its approach to meet CtrlPrint’s short-term recruitment needs, focusing on speed and effectiveness. We developed a localised employer brand that highlighted CtrlPrint’s strengths, including their Swedish heritage, and adapted their benefits to attract Australian candidates. Our salary benchmarking ensured that CtrlPrint’s offers were competitive in the local market, which was crucial for attracting top talent in a short timeframe.

To expedite the hiring process, we utilised our two-way video interview platform. This technology allowed CtrlPrint to assess candidates efficiently and involve multiple stakeholders in the decision-making process by sharing interview content across the business. This approach was instrumental in meeting their tight deadlines and ensuring a smooth, collaborative hiring process.

The results

Fulcrum successfully filled the key roles needed to establish CtrlPrint’s Australian operations, all ahead of schedule. The new hires quickly integrated into their roles, contributing to the company’s objectives and ensuring that the financial year-end targets were met. Despite being a short-term project, the impact was significant, with a 100% retention rate of the new hires. This success demonstrates Fulcrum’s ability to deliver high-quality results even on short-term recruitment projects.

Key roles filled

ahead of schedule, meeting year-end goals.

100%

Retention rate with immediate impact from hires.

Strong Australian market foundation

established with ongoing Fulcrum support.

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